Zack Y.
           Apple has done it again. They have released a new, but this time more affordable 21.5-inch iMac at $1099. In the past, Apple iMac products had a higher price range of either Intel Core i5 or Intel Core i7 processors. Did Apple add a more affordable iMac to attract different types of customers?

            Apple’s new iMac has a 1080p 21.5 inch LED backlit display with a dual-core Intel Core i5 processor at 1.4 GHz. It has Turbo-Boost up to 2.7GHz with 3MB shared L3 cache. Intel Core i5 processors are enough to support multitasking and are ideal for the average consumer. In addition, the new iMac has 8GB of 1600 MHz LPDDR3 on-board memory with a 500B hard drive, which supports more open programs on your desktop. The graphics on this machine is the Intel HD graphics 5000. The new Haswell processors come equipped with the HD Graphics 5000, which has 40 execution units, twice the performance of HD4000 series, and 704 GFLOPS.

            This change in price will be more attractive to different consumers looking to switch from the PC. Apple’s next step should be to reduce the price for the MacBook Pro with Retina display. This may not be an option right now considering the cost of Retina displays, but it is possible that this might happen at their event next year. Apple needs to keep releasing new products if it wants to continue to compete with Microsoft.



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